about us
A Little Words About
our logo
Our Logo is Represented by a Charro on their Horse while holding three Banderas on the Hand they Use to Greet Others.
A Charro is someone who participates in the National Sport of Mexico which is Charrería. Most people believe it to be soccer but it is not, the National Sport of Mexico has its roots from the most humble beginnings of just people who worked inside of ranches having fun and sharing stories.
This is why we chose it to represent our Company. A Charro is nothing short of a true gentleman and honest friend, every hand they shake, they shake with their hearts and soul on their sleeves, ready to be of service to others. We believe everyone who drinks this Agave Spirit can relate to the Charros and find Aspects of themselves within them.
There are also Escaramuza Charras, that compete alongside their counterpart also living up to the values that make this sport so great, riding their horses in a carefully choreographed way to music, making the event of Charreria more thrilling and exciting.
Even if you have never ridden a horse or a bull, or been around a campfire with stars in the sky, we believe it is in everyone’s spirit to uphold their personal best and to be a true and honest friend to everyone who is around them.
This is why our Charro holds the flags that Represent them within the hand they use to greet others, and there are specifically three of them because they hold within them the Mexican, Texan, and American Cultures.
our name
Our Name captures the essence of our logo, colors, cultures, values, emotions, and spirit.
There is an Idea in Philosophy that claims that every aspect of our Human Lives has its own world or reality. For Example, When we are with our partners, it is one reality in which we are a part of compared to when we are with our friends, or when we are with our friends and partners at the same time. Each version of ourselves and the world is different.
We may be part of many different worlds such as the world of family, the world of friendship, the world of emotions, the world of values, the world of sports. There is a truly infinite amount of worlds and realities that we are a part of, but each one of those is represented by its own Banderas.
This is where the essence of our name comes from. There may be 1000 stories, cultures, emotions, memories, worlds, and paths which we all share, each represented by its own Bandera. Bringing us together on one planet across Cultures and Countries.
1000 Banderas
our colors
Apart from paying close attention to our logo, we focused on what other aspects we wanted to make sure our Company and Bottles represented, such as the colors on our labels.
Our Company was made in Laredo, Texas, right in between Mexico and the United States.
The Colors of our Label and Company are Green, Red, and Blue. Green and Red Represent the Mexican Flag, Red and Blue Represent the American Flag, and lastly Red Alone Represents the State that’s in-between both Countries and Our Home, Texas.
Our Colors also represent the values of our Company and the values that are shared within each Culture that is branded within our Heart and Spirit. We hope that everyone who shares this Agave Spirit will continue to have every aspect of us within their lives.
The Color Blue represents the values of peace, responsibility, intellect, class, trust, and loyalty.
The Color Red Represents the Passion that our Jimandores and People have towards this Agave Spirit, it also represents our love, passion, energy, and Red Rich Clay Soil which is where our Agave Plants are Grown and Aged.
The Color Green represents honesty, nature, growth, and the most important aspect of our company which is Our Agave Plants that are aged over many years in Rich Red Clay, harvested by our Jimandores, and made into our wonderful Tequila.